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29 November, 2004

Snake-oil speakers on stage

Leaders in Dubai - the region's biggest networking event and its biggest load of guru wankspeak. Sadly, there are many new converts to the cult of corporate crap, and one of them is PR boss Babs Malone.

"It's really made an impression on me - I've already decided what my new job title is going to be now we're in the Information Age," she tells us. "Chief Knowledge Officer."

It is pointed out that "CKO" sounds more like an overpriced designer fragrance than a corporate leader.

"Well then: what about Chief Officer of Knowledge?" Babs suggests.

She is assured that nothing could be more appropriate.


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