The ultimate GITEX solution
Split GITEX.
Seriously speaking, it is the only answer.
GITEX in its current form has become an unwieldy, logistically-nightmarish bore. It lacks relevance and cost-effectiveness for the vast majority of attendees, is far too wide in its scope to give adequate exposure to every segment, so here is a solution to save it from the current dread and loathing it inspires:
1. GITEX B2B
This would be a far more IT industry only-oriented event, for developing channels, networking between companies, meeting colleagues in remote offices and liasing with partner companies. Marketing of products and services would be strictly B2B, saving effort, money, time and eventual disappointment on trying to use the expo as a PR and marketing tool to saturated consumers and disinterested media.
2. GITEX Futura
Possibly held at a separate time (so double the $$$ for hotels, tourism) this would be a smaller event focusing on genuinely innovative, world first technology and space-age gadgets. More space would be given to Far Eastern companies exhibiting eye-candy wares, and eloquent mad geeks would be shipped in to enthuse about hovercars and teleportation. A major focus would be on tomorrow's consumer technology: such as digital entertainment and gaming, with other advanced technologies - eg nanobots, solar-powered cars - also on show.
GITEX Futura would be infinitely more effective as a marketing tool to promote Dubai as cutting-edge, silicon city, than GITEX the Chaotic-Colossal-Computing-Souq in its present form.
Seriously speaking, it is the only answer.
GITEX in its current form has become an unwieldy, logistically-nightmarish bore. It lacks relevance and cost-effectiveness for the vast majority of attendees, is far too wide in its scope to give adequate exposure to every segment, so here is a solution to save it from the current dread and loathing it inspires:
1. GITEX B2B
This would be a far more IT industry only-oriented event, for developing channels, networking between companies, meeting colleagues in remote offices and liasing with partner companies. Marketing of products and services would be strictly B2B, saving effort, money, time and eventual disappointment on trying to use the expo as a PR and marketing tool to saturated consumers and disinterested media.
2. GITEX Futura
Possibly held at a separate time (so double the $$$ for hotels, tourism) this would be a smaller event focusing on genuinely innovative, world first technology and space-age gadgets. More space would be given to Far Eastern companies exhibiting eye-candy wares, and eloquent mad geeks would be shipped in to enthuse about hovercars and teleportation. A major focus would be on tomorrow's consumer technology: such as digital entertainment and gaming, with other advanced technologies - eg nanobots, solar-powered cars - also on show.
GITEX Futura would be infinitely more effective as a marketing tool to promote Dubai as cutting-edge, silicon city, than GITEX the Chaotic-Colossal-Computing-Souq in its present form.
10 Comments:
I dont know what this big fuss by gitex!!
Excellent idea, it definitely has legs. But with the constant fixation on quantity over quality, i can't see it going anywhere.
i like it ...
i really think gitex needs to recreate itself ..
Nice one ... you could almost be a marketing consultant!
I think you are quite a smart lady!
And: encourage companies to make the differentiation between GITEX (B2B) and Computer Shopper. No free pens and T-shirts to be given out at GITEX; trade visitors only; everyone else to Computer Shopper.
Good suggestions.
Splitting things into a consumer show and an enterprise IT show would improve things no end.
At least this year they finally got around to sorting out how to sort out the taxi problems that have always plagued it in the past. It was a shame noone bothered to put a sign up anywhere actually explaining how the system was supposed to work.
....and hold it out in the desert somewhere in a giant tent....
I wonder if the people who organize things and plan dubai's events, roads, buildings etc are quite the problem solvers that you are SD.
Ever thought of applying to the government of Dubai as a creative genius??
Because ! !
These people could seriously use innovative minds like yours. The status quo is nauseating at best.
Why not make it an IT 'Fest'and give all IT shops the opportunity to sell their wares at discounted prices. i.e no need to go to the computer shopper
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