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27 September, 2005

The ultimate GITEX solution

Split GITEX.

Seriously speaking, it is the only answer.

GITEX in its current form has become an unwieldy, logistically-nightmarish bore. It lacks relevance and cost-effectiveness for the vast majority of attendees, is far too wide in its scope to give adequate exposure to every segment, so here is a solution to save it from the current dread and loathing it inspires:

This would be a far more IT industry only-oriented event, for developing channels, networking between companies, meeting colleagues in remote offices and liasing with partner companies. Marketing of products and services would be strictly B2B, saving effort, money, time and eventual disappointment on trying to use the expo as a PR and marketing tool to saturated consumers and disinterested media.

2. GITEX Futura
Possibly held at a separate time (so double the $$$ for hotels, tourism) this would be a smaller event focusing on genuinely innovative, world first technology and space-age gadgets. More space would be given to Far Eastern companies exhibiting eye-candy wares, and eloquent mad geeks would be shipped in to enthuse about hovercars and teleportation. A major focus would be on tomorrow's consumer technology: such as digital entertainment and gaming, with other advanced technologies - eg nanobots, solar-powered cars - also on show.

GITEX Futura would be infinitely more effective as a marketing tool to promote Dubai as cutting-edge, silicon city, than GITEX the Chaotic-Colossal-Computing-Souq in its present form.


Anonymous Anonymous said...

I dont know what this big fuss by gitex!!

27 September, 2005 18:28  
Anonymous Anonymous said...

Excellent idea, it definitely has legs. But with the constant fixation on quantity over quality, i can't see it going anywhere.

27 September, 2005 20:48  
Blogger moryarti said...

i like it ...

i really think gitex needs to recreate itself ..

27 September, 2005 23:42  
Anonymous Anonymous said...

Nice one ... you could almost be a marketing consultant!

28 September, 2005 01:15  
Anonymous Anonymous said...

I think you are quite a smart lady!

28 September, 2005 02:48  
Anonymous Anonymous said...

And: encourage companies to make the differentiation between GITEX (B2B) and Computer Shopper. No free pens and T-shirts to be given out at GITEX; trade visitors only; everyone else to Computer Shopper.

28 September, 2005 06:20  
Blogger pixelsonic said...

A brilliant idea, plus GITEX consumer (shopper on steroids) could stick around to focus on offering the general public the opportunity to compare and buy gadgets that are already available as well as serving as a forum for test marketing imminent releases.

I especially love the idea of GITEX futura, if they could attract the right exhibitors it would defenitely cast a strong halo effect of innovation over Dubai as well as offering the jaded something truly interesting for their palate. That would defenitely bring me out of my iPod coccoon! They could even expand the futura concept beyond IT to include stuff like robotics, future transportation concepts, new building/materials techniques, even architecture and design.

Just imagining the exhibiton hall of a GITEX Futura makes me giddy!

And if GITEX stays as it is, I still think that they should do an online version. Included in the price of the exhibitor stand could be a cost of shooting a 2 to 5 minute presentation on DV video which could easily be edited, compressed and uploaded onto the internet.

For the pervs they could even do videos of the booth bunnies, called "Girls of GITEX".

This could help ease the congestion by channeling off the more casual "participants", converting footfall into website hits.

28 September, 2005 10:31  
Blogger redstar said...

Good suggestions.

Splitting things into a consumer show and an enterprise IT show would improve things no end.

At least this year they finally got around to sorting out how to sort out the taxi problems that have always plagued it in the past. It was a shame noone bothered to put a sign up anywhere actually explaining how the system was supposed to work.

28 September, 2005 11:45  
Anonymous Anonymous said...

....and hold it out in the desert somewhere in a giant tent....

28 September, 2005 13:46  
Anonymous Anonymous said...

I wonder if the people who organize things and plan dubai's events, roads, buildings etc are quite the problem solvers that you are SD.

Ever thought of applying to the government of Dubai as a creative genius??

Because ! !

These people could seriously use innovative minds like yours. The status quo is nauseating at best.

28 September, 2005 18:09  
Anonymous Anonymous said...

Why not make it an IT 'Fest'and give all IT shops the opportunity to sell their wares at discounted prices. i.e no need to go to the computer shopper

28 September, 2005 21:51  

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