A trove of flowery floridness
Just in case anyone was desperate to find somewhere to live in Dubai:
"A trove of luxury, opulence and style; Jumana Tower - Dubai Pearl is a picturesque dwelling for the crème de la crème, epitomising dreamy beaches with scintillating sun rendezvousing with the unsullied sands and the cool evening breeze beckoning sultry nights."
Prose doesn't get more unbearably purple than this.
"A trove of luxury, opulence and style; Jumana Tower - Dubai Pearl is a picturesque dwelling for the crème de la crème, epitomising dreamy beaches with scintillating sun rendezvousing with the unsullied sands and the cool evening breeze beckoning sultry nights."
Prose doesn't get more unbearably purple than this.
Labels: housing
10 Comments:
It's hard to believe that anyone will want to live in the middle of the ring road that services the Jumeirah Palm.
All those car exhaust fumes carried on the cool evening breeze.
The beaches will be a dream alright - they'll only be able to see the private beaches belonging to the Royal Mirage and Sheikh Mohammed!
Preposterous purple prose!
i like the "beckoning sultry nights."
You have to feel so sorry for these brochure copywriters though - how many more times do we need to see the words prestigious and unique (though it's usually 'almost unique or very unique' in a travesty of the English language)?
Unsullied sands up by Dubai Media City? No. Dreamy beaches? Nightmare more like. Cool evening breeze? For 6 weeks a year. Picturesque dwelling? Not unless it's turned into a farmhouse in the leafy Cotswolds overnight.
rendezvousing - is that even a word?
rendezvousing
it would seem so
ren·dez·voused, (-vd)ren·dez·vous·ing, (-vng) ren·dez·vous (-vz)
To bring or come together at a rendezvous.
the ad sounds like flowery floridness
To the people in the know though, its more like 'putrid fakeness'
hype, hype.... and you know what else.. oh yes.. HYPE !
Hmmmm...doesn't this bear a striking similarity to the Dubai Police website posted by SD earlier?
Either we are heading for a nauseous literary revolution in Dubai or Dubai Police has found a new avocation while they are not protecting us from the rapists in the labour camps...
when it comes to interesting prose i don't think it gets any better than khaleej times
SD: i am glad to see that your attention has turned to the real estate ad copies around Dubai. I always thought that how can every project be unique, luxurious, and ground breaking - but then if appealing to the average lebo it does work.
Please continue to rip up and expose the faults of real estate marketing here.
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