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24 January, 2006

Briefs encounter

Putting the "smalls" into small business, the world's first ever businessmen's underpants with a Made in UAE label: Brought to you by corporate underwear experts in Ras Al Khaimah:

Ras Al Khaimah: Don't panic if you discover during one of your travels to a distant land that you don't have underwear and cannot find some of fine quality.

Great news for all those international businessmen chafing uncomfortably under their trousers after forgetting to pack their suitcases properly.



Anonymous Anonymous said...

E- Underpants!

24 January, 2006 11:19  
Anonymous Anonymous said...

Egads!!! I'm surprised the website wasn't block for pornographic content. Some poor young enthusiastic Emirati young girls could certainly let their imaginations soar while viewing the underpants page. Someone should alert Etisalat.

24 January, 2006 11:26  
Anonymous Anonymous said...

SD only covered this because she thinks the guy is hot. Yum.

I am concerned that it would take 3-4 days to deliver, so if someone forgot, they would have to go commando for that time, like me ;>


24 January, 2006 11:46  
Anonymous Anonymous said...

size does matter

24 January, 2006 12:25  
Blogger Keef said...

What a ridiculous story. And they expect sell $2.5 million worth a year!

24 January, 2006 12:55  
Blogger (((dXb))) said...

"convenience beyond compare to the avid traveller across the globe"

I don't think underpants are my concern when I travel.

Besides, if ever you went to a place and forgot your underpants, and that place has internet access, I'm sure you could find a comfty enough underpants in a nearby store. Why bother ordering via the internet and wait for 3 to 4 days?!? Add to that the possibility of having to call their customer service (knowing how "good" CS is in this region) if ever your underpants is not delivered on time, or if you are going somewhere else.

Who did the feasibility study? It's plain ridiculous!!!

24 January, 2006 13:12  
Anonymous Anonymous said...

Don't you think this is an advertising tactic. They have succeeded.

24 January, 2006 14:06  
Blogger archer14 said...

What next?, and ...First it was buying grocery and flowers on the it's underwear...
But seriously, they should've registered a fancier URL like
They won't even hit 250,000$ forget 2.5 mil.

look at it this way, they've reminded you to pack your undies more diligently, lest you walk around 'unsupported' until the shipments arrive LOL!

24 January, 2006 14:35  
Anonymous Anonymous said...

The idea has no logic as (((dxb))) mentioned.
The online order thing..probably is an attention seeking technique and probably they will retail 99.99% of the good produced in local market..
lets pray that they dont end up retailing it in 1,2,3,5dirham shops..finally..

24 January, 2006 14:37  
Anonymous Anonymous said...

This is a relief for all absent-minded business men.But why business men only?! What about all business women? I think there should expand their business to E-Bra and E-GString.

24 January, 2006 14:38  
Anonymous Anonymous said...

Sure it isn't an IT school project or something?? The pants are $15 a pop!!!
What are those goats going to think of next?

24 January, 2006 15:31  
Anonymous Anonymous said...

Cant wait for them to start businessbras and open shop right next to the hooker clubs in Bur Dubai..Oh I forgot, we need an internet cafe there as well for this to be a success!

24 January, 2006 17:03  
Anonymous Anonymous said...

This comment has been removed by a blog administrator.

24 January, 2006 20:14  
Blogger secretdubai said...

(Race hate and obscenity deleted above)

24 January, 2006 20:19  
Anonymous Anonymous said...

This comment has been removed by a blog administrator.

24 January, 2006 20:25  
Blogger samuraisam said...

This comment has been removed by a blog administrator.

24 January, 2006 20:27  
Blogger secretdubai said...

(Even angrier race hate and obscenity removed).

24 January, 2006 20:29  
Blogger samuraisam said...

"westernized locals";
That's a lot coming from someone who speaks english.

24 January, 2006 20:34  
Anonymous Anonymous said...

Interestingly the About page on the website gives all credit to Dubai...not RAK. There is also an "Innovate Dubai" picture..

The intro para by the founder is a bit weird is the launch party photo where you cannot make out anybody's face...

24 January, 2006 21:16  
Anonymous Anonymous said...

I doubt that those dashing young men in the main picture indulge in any sort of "business" in the common sense of the word. And a subscription? Regular shipments of undies? I don't go through them that fast.

"Our pants are neither midi, midi, nor boxer shortcut... they are businesspants!"

24 January, 2006 22:07  
Anonymous Anonymous said...

This is a joke, like the floating city thing, right?

Well, whether intentional or not, this is a joke.

Intensive research developed the product to match the best in durability, elasticity and ventilation.

They had to undertake "intensive research" to invent underwear? What's more, they also offer a "starter kit." Now I'm really worried. Just what the hell is going on under those dishdashes, anyway?

Urgent orders are accepted with pleasure.

I don't even want to think about what would prompt someone to place an "urgent order" for underpants.

Together with business associates from whom I gained my inspiration for the idea, I found the ideal place for this enterprise of commercial men’s underwear - beyond Switzerland, in Dubai, the business city with the perfect logistical and technical infrastructure . . .

Not to mention huge amounts of cash sloshing around that clueless investors are willing to throw at any damn fool project that wanders by.

Personally, I think this is another RAK joke. But, if this is for real, my hat is off to Mr. Brüderlin. This idea would have been laughed out of every venture capitalists office in America at the height of the dotcom boom. Yet, somehow, he found someone in the UAE to fund it. I think I've got some old business plans around here I'm going to have to dust off!

25 January, 2006 00:09  
Anonymous Anonymous said...

what a bunch of no good for nothing wasting time.....and me stupidly doing the same

25 January, 2006 02:13  
Blogger desertblog said...

Officially the worst idea to come from the UAE yet. Falcon City of Wonders a close second.

25 January, 2006 13:49  
Anonymous Anonymous said...

lol yeah FalconCity, now that's something! I work right next to their sales office and they were putting up a large banner outside the building. I saw it when it was half done, and at that point, the name read: CON CITY. I had stop myself from rolling onto the road laughing my guts off.

26 January, 2006 09:50  
Blogger desertblog said...

Apparently they sold out all the off-plan villas in Falcon City but the very idea that anyone would want to buy property there leaves me completely mystified.

27 January, 2006 22:26  

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